The Reformed Spirits Company was established in 1999. The Company creates and develops unique drinks brands from scratch. It identifies moribund categories in the drinks industry that are in need of innovation and develops better products to revitalise consumer choice and thereby interest.
To build a new beverage brand often takes time. To change the perception of a whole drinks category takes even longer. We didn't realise this when identified Gin as a category ready for some fizz in 1999 and created Martin Miller's Gin. On the other hand, the re-launched Pölstar Vodka took a leading position in the London premium on-trade vodka market in only eighteen months before it was sold to William Grant & Sons in 2001. Perseverance pays off, as was evidenced by the Company's entry into the mixer category in 2004 with Fever-Tree.
Now the Company is targeting the somewhat stuffy Cream Liqueur category with the all-but-stuffy Clear Cream Liqueur Wild-Arbor. Plant based, gluten free, dairy free and completely devoid of artificial preservatives, it is the Cream Liqueur we hope modern and aware consumers will identify with. And without wishing to sound sanctimonious - we plant a tree for every bottle sold to offset the carbon print of production and distribution.